Google Ads is crucial for any business to promote its goods, services, and special offers to its target audience. And to manage Google Ads, Facebook, TikTok ads, or any other online account for your business, you definitely need a quick and reliable payment method.  A virtual credit card/debit card can be uniquely useful and have several advantages for such operations compared to a regular credit card. Find out how virtual credit cards/debit cards work and how to use them for Google Ads in the article below!  What is a virtual card, and how does it work? Virtual cards are the

Black Friday, one of the most eventful days of November for many folks, is coming. It is a truly special occasion for many: many retailers try to sell the remnants of goods, while people buy products for a decent price and stock up for Christmas. While it sounds like a great time for retailers and clients, some of the more worrisome aspects of Black Friday shopping can get overlooked. Mainly due to overconsumption, uncontrolled spending, and security threats.  Our team gathered some expert tips to go through Black Friday and Cyber Monday stress-free. Read on to be ready for your

Autumn crept up on the world at a fast pace. But for Genome, it’s not a problem – we enjoy any season as long as it doesn’t slow down our work.  Speaking of, we have a lot of new articles and some updates for you. Want to learn what’s new? Check our latest month in review! An EVENTful September Our team was delighted to participate in two key industry events: Nordic Fintech Week and the SBC Summit in Lisbon. At Nordic Fintech Week, the team discussed the future of finance and explored the latest advancements in fintech. Meanwhile, the SBC

Cross-border transactions are one of the main pillars that make business truly international.  Companies of all sizes constantly engage in international payments, navigate through currency conversions, and use different payment methods. In this article, our team will cover the most common ways to make cross-border payments and explain how international payments work. What are international business payments? International business payments are financial transfers made between companies or companies and individuals for business purposes. The payer and the beneficiary are located in different countries, so such transactions are considered international.  Many transaction types can fall under the broad international business payment

A bank account with a debit card is not the be-all and end-all of financial services, as multiple features make up a complete financial experience. One such service is the exchange of currencies, as people might require it for many reasons.  Find out how this service works, the best options to exchange currencies, and what problems you can face when doing so. What is a currency exchange? Currency exchange is a process that occurs when one currency is converted into another. It can happen with physical cash or online. A person or a legal entity can initiate the exchange process

The payment diversity exists for a reason – it is a customer demand. Online gambling is one of the best examples of this demand for payment options. Take a look at Malta, a very popular place to register an online casino. According to the survey on online gambling customer payments distribution, in 2021, 40% of respondents preferred bank transfers, 34,7% – a credit or debit card, 13,2% – e-Wallets, and 12,1% – other options, like cryptocurrencies. So, the question stands: why do clients prefer such different options when using online casinos? Moreover, what are the benefits of these casino payment

Gross and net profits are a must if you want to better understand your company’s profitability. In this article, we will compare gross profit vs. net profit and explain how they are calculated and why they are important for a business’s financial health and financial goals.   What is gross profit? A business gross profit refers to the funds your business earned over a specific period, excluding the cost of goods sold. You can find gross profit (aka gross income) on a company’s income statement. Identifying the business’s gross profit allows companies to understand if they earn enough funds to keep

It’s the start of back-to-school season! And what better way to educate yourself on financial services and solutions than reading Genome’s dedicated blogs? Find out what new articles we shared in August below! Consider getting a current account Current accounts are the basics of banking, one of the first things people get on their financial journey.  If you didn’t know, a current account is a no-interest deposit account designed for everyday transactions, offering unrestricted access to funds.  Interestingly, various types of such accounts exist, including standard, packaged, premium, joint, and foreign currency accounts. Our team describes all of these, as

Cash flow forecasting is not some fancy term; it is a significant tool for any business. It’s all about predicting cash inflows and outflows for the future.  In the article, our team will explain how it works, provide examples of the best software and tools for cash flow forecasts, and answer the most common questions about determining future cash flow. What is a cash flow forecast? A cash flow forecast is a financial tool that estimates the amount of all the money expected to flow in and out of a company over a specific period, from a few weeks to