Business services
How to accept card payments on your website: step-by-step for EU merchants
Business services
Payment methods European customers expect at checkout
Product news
Month in review: September 2026
Business services
Payment webhooks: integrating real-time pay-in notifications
Business services
Virtual cards for SaaS ad spend: Boost campaign uptime, security, and ROI
What does a marketing campaign look like nowadays? It’s mostly the use of Meta, Google Ads, TikTok, and LinkedIn. Some may say they prefer Kick or influencer marketing. So, why do so many companies prefer to divide their budget for each activity separately using virtual cards? Fewer payment failures, plus stronger security. A sudden billing spike can trigger automated fraud blocks or a suspended Google Ads account. Not a big deal if you have virtual cards for ad spend. Additionally, your operations on the accounting side improve as well – Amazon spending belongs to the Amazon campaign, Google-related spending to
Business services
How to accept card payments on your website: step-by-step for EU merchants
How do you set up your payment infrastructure in Europe today? Is it already a single economic entity, or will it be in the future? Which currencies to use? How strict are the regulations? Our team will explain how it all works and how to accept card payments on your website. There are currently many payment methods across the EU that people use – digital wallets and direct bank transfers are rapidly growing as an alternative to card payments. Card networks Visa and Mastercard are holding nearly half of European payments, and the digital Euro – an EU competitor in
Business services
Payment methods European customers expect at checkout
Selling across Europe can help your e-commerce business reach more customers, but payment preferences vary from country to country. Even within the EU’s single market, shoppers have their own preferred ways to pay. A checkout that works well in Paris may need different payment options to suit customers in Amsterdam, Warsaw, or Stockholm. To successfully scale across borders, digital merchants must look beyond generic payment configurations. Offering the precise payment methods European customers expect at checkout is one of the most effective levers for driving your checkout conversion rate and reducing your cart abandonment rate. The fragmented landscape of European
Product news
Month in review: September 2026
September at Genome was all about making business payments easier to understand. We covered checkout options, card security, settlement times, and the best way to send euro payments across Europe. Read on to find out more. What should you check before choosing a European payment provider? When you’re looking for a provider, a low transaction fee can look appealing. But before you commit, check what else comes with it: supported payment methods, currencies, settlement times, security, and the cost of integrating the service. Our guide to choosing a European payment provider gives you practical questions to ask before your team
