The online gambling business is in good shape, a rapidly growing industry with an enormous 5,42% annual growth rate for 2025-2029, which is more than the expected GDP growth in many countries. Global iGaming market trends indicate it’s a worthy investing pool, and it provides many opportunities for rapid growth for iGaming businesses.
In this article, our team explains how to attract investors for iGaming business companies, providing some tips on what you can do to succeed.
Understanding the iGaming market landscape
First and foremost, why is the iGaming market in such a good position? If we take a look at simple online gaming statistics here – the market has doubled in 8 years. And, if we check the online gambling statistics, it has tripled for the same period.
It is clear that people love to play games, and the increasing internet penetration in conjunction with the rising internet culture only contributes to this factor, attracting players worldwide.
However, the online gaming industry also comes with its challenges, including regulatory complexities, high taxation, cybersecurity requirements, and the overall competitive market. For investors, these factors represent high risks even if the opposite side offers continuous revenue streams within the iGaming market.
Preparing a compelling business plan
A complex, detailed plan would provide a roadmap for achieving the goals of your iGaming business. Any investor in any industry wants a clear vision, numbers in strategic planning, and an understanding of the market.
The essential components for a business plan in the iGaming industry are:
Executive summary. Provide a concise overview of your business, goals, your target market, and why you want an investment.
Thorough market research. You need data analytics and detailed insights into the iGaming market, including trends and especially target demographics – be specific and do not appeal to a broad audience.
Business model. Offer a clear explanation of how your online gaming business will generate revenue.
Unique selling proposition. Highlight the key areas of your features and why your target market is/might be interested in them. Exclusive games, online casino discounts, sports betting opportunities for rare events, etc.
Financial projections. Provide realistic revenue forecasts and return on investment expectations for your iGaming business to reassure investors of profitability.
Team and expertise. Inform the investors about key personnel, their experience, and any recruitment plans or targets. Clarify that your software provider is secure and has diverse game offerings.
By addressing these components, your business plan will be viewed at least on a decent level.
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Highlighting competitive advantages
Showcasing your unique features may be the most important part. In some cases, investors do not have a clue about the intricacies of the iGaming industry’s products, so you should go into every single detail and clearly communicate what sets your business apart.
First and foremost, focus on tangible benefits. Any investor wants to understand what your product is, why it is good or special, and how much revenue they can generate by investing in it. Do not rely on some vague unique selling points – facts and numbers are all you need.
1. Gaming process, variety and quality. Whether it is a new game for mobile devices, a sports betting idea, or an online casino – it doesn’t matter, as the process itself should be fun and cater to player preferences. If you have just started with it, good reviews from focus groups would make a good point.
2. Payment solutions. The financial part of your business is also very important because seamless and fast payment options are a pillar for any online business that deals with large numbers of transactions.
3. Security measures. Data protection and fraud prevention are also required for the stable work of iGaming enterprises.
4. Cross-platform accessibility. Ensure a consistent and engaging experience across all platforms – mobile devices, desktops, etc.
Another focus should be on technology and user experience. A superior user experience can distinguish your platform in a crowded market, as well as new features. Show your vision: how you want to interact with customers and what technology you want to adopt.
Intuitive design. A user-friendly website and interface enhance engagement and satisfaction. Let the investors see it by implementing a scalable business model.
Gamification elements. Reward systems, leaderboards, and tournaments encourage players to stay active.
Special offers. If you have something in mind, like implementing new virtual reality technology, do not hesitate to share this idea.
Building a strong brand reputation
Establishing trust and credibility in the iGaming industry is not as simple. Online casinos and sports betting companies are often stigmatized, and many fake companies and scammers in the iGaming space only made the situation worse.
A reliable strategy for establishing trust with customers and investors would be transparency: clearly communicate your platform’s policies, including payment processes, game fairness, and data protection measures.
Being customer-centric is also a great policy. Your customer support should be exceptional – after all, people spend their money on your platform, and you should adhere to player expectations. Thus, your iGaming business must promptly address user queries and concerns.
Another important topic is compliance and responsible gaming practices. You need to obtain licenses from reputable jurisdictions. For example, in Europe, the Malta Gaming Authority has a well-established reputation among the iGaming businesses.
Lastly, promote responsible gaming by implementing self-exclusion options and spending limits and providing access to support resources for users facing gambling issues.
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Utilizing networking and online gambling events
Another way to find investors interested in your iGaming business is to utilize networking opportunities. After all, there are multiple conferences and events that bring together different experts from the iGaming industry, as well as potential investors looking for companies from their target market.
Such events often include networking sessions, as well as the iGaming sector exhibitions, where you can showcase your products. Additionally, it is a great opportunity to find a financial services provider that caters to your iGaming needs, such as Genome.
Showcasing revenue models and potential ROI
Investing is not charity – investors seek platforms with clear sources of revenue streams, both current and expected. It is crucial to highlight these aspects effectively.
You need to show how your company generates revenue in the iGaming sector:
Commission on winning. Take a percentage of each wager or winnings placed on the platform. This model ensures consistent earnings as player activity increases.
VIP services. Offer premium memberships with exclusive features and benefits to your loyal players.
Affiliate programs. Collaborating with influencers and affiliates to drive traffic and revenue.
How to express your online gaming platform’s return on investment:
Make your forecasts realistic. Present financial projections based on target market analysis and historical performance.
Report on possible expansions. Emphasize if the platform can expand into new markets / emerging markets.
Benefit from case studies. Showcase success stories or benchmarks to validate your claims.
Engaging with digital marketing and online presence
A robust online presence is essential for attracting investor attention and building credibility. First and foremost, make your presence known. It will be far easier to sell your idea if anyone can google it and find it on the first page of the search results.
Website optimization is yet another key consideration. Ensure your website is professional, fast, and mobile-friendly.
Remember: social media is your friend. Build active profiles on LinkedIn, Twitter, Instagram, and other social media groups to connect with your audience and show potential investors your transparency.
Investors are the same people as your customers – they will do a Google search about your company, read customer reviews, and see how you showcase features to clients on your engaging platform.
In this case, a good impression on customers may equal a good impression on investors. Also, use search engine optimization and try to find any web reviews about the company. Communicate with them even if they are unfairly negative – this will show your professionalism.
Don’t forget about marketing communications – put the brand’s presence on social media and online advertising platforms, and maintain consistent communication with anyone through multiple channels, especially messengers.
Partnering with financial institutions for investor confidence
The iGaming industry is rapidly evolving, requiring businesses to adapt to increasing demands for seamless, secure, and efficient financial solutions. Genome stands as a trusted platform for iGaming businesses, providing tailored financial services that ensure complete control over operations while fostering business growth.
Genome’s multi-currency accounts empower iGaming platforms to store funds in 11 different currencies, allowing them to separate funds for different purposes and manage them together with the team via the shared account feature.
Additionally, iGaming companies can issue multiple debit Visa cards in EUR, USD, GBP, PLN, CHF, CZK, HUF, or SEK for business trips and expenses. You can also have hundreds of virtual cards to efficiently manage subscriptions, ad campaigns, and other online services. All our cards are compatible with Google Pay, Apple Pay, and Garmin Pay.
With SEPA Instant transfers, your iGaming business benefits from immediate and secure payments within Europe, enhancing cash flow and providing quick payments. SEPA Instant and Credit Transfers are also perfect for managing high-volume transactions, as our batch C2B2C transfers streamline the process, allowing multiple payments to be executed in just a few clicks, saving valuable time and resources.
To ensure seamless integration, Genome offers API via webhooks, enabling instant notifications for customer transactions so that you are always in control of the business operations.
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Conclusion
Attracting investors to your iGaming business requires a complex strategic approach: building trust through regulatory compliance, showcasing robust revenue models, leveraging digital marketing, and engaging in networking. Continuous adaptation and staying ahead of market trends are essential to be competitive.
Genome’s financial services, including batch transfers, API integration, multi-currency accounts, and Visa cards, empower businesses to present a secure, flexible, and efficient financial framework—critical elements in crafting a compelling investment proposition.
FAQs
How important is regulatory compliance for iGaming investors?
Regulatory compliance is crucial and may be the most important part as it ensures legal operations in this high-risk business. Licensed and compliant businesses are far more likely to attract investors seeking stability and credibility in a heavily regulated industry.
Can small online casinos attract large investors?
Yes, if they demonstrate clear growth potential, innovative features vision, and provide strategies for user acquisition and retention. Investors would be interested in higher ROI opportunities from a small online casino than average profit from a big one.
What role does digital marketing play in attracting investors?
Digital marketing enhances visibility, builds brand reputation, and demonstrates user engagement. Investors value platforms with a strong online presence as they reflect market demand and effective customer acquisition strategies.
How can Genome enhance investor confidence in my business?
Genome provides advanced financial tools like secure IBANs, multi-currency accounts, SEPA Instant Transfers, and mass payments, showcasing professionalism and reliability. These services demonstrate our platform’s commitment to efficient financial management, a key factor for investor trust.
Should I showcase long-term or short-term ROI to investors?
Highlight both. Short-term ROI demonstrates quick wins and profitability, while long-term projections showcase sustainability and growth potential. Balancing both perspectives provides a clear picture of your platform’s financial prospects.
