Business services
The topic of ecommerce checkout optimization is always relevant for merchants, as it quite differs from brick-and-mortar stores and their checkout processes. After all, many ecommerce websites face high checkout abandonment rates nowadays. According to the data collected by the Baymard Institute, 70% is the average documented online shopping cart abandonment rate. In other words, ecommerce businesses lose revenue because people fail to complete the purchase after they add items to shopping carts. So, how do you reduce the checkout abandonment rate and improve the payment process for clients? We will review the most common mistakes when it comes to
Business services
Recent years have shown that moving your business online, at least partially, benefits your company. There are lower maintenance fees, fewer employees to locate in office spaces, and more customers you can reach online. And, as more and more ecommerce businesses appear, it is crucial to stay up to date with the latest industry trends to keep your relevance to clients. Learn the best techniques that will help you increase ecommerce sales. Understanding ecommerce fundamentals Ecommerce is a type of business that involves selling goods and services online. It encompasses various business models, from retail and wholesale to dropshipping and
Money and you
2020 – what an impactful year, and challenging, no doubt. Lots of people and businesses had to essentially change the way they operate and go through life. But all the hardships pushed the transformation within many industries – banking and e-commerce included. And as both topics are close to Genome’s heart, we’ve decided to sum up how the events of 2020 influenced these two spheres. The snowball effect of non-digitalization In 2008, the global financial crisis shacked not only the financial industry but people’s trust and perception of a traditional banks’ model. This event also pushed some financial professionals to dive into