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Oksana is the creative heart of Genome, ensuring that our features are accessible and easy to understand. She is an expert in explaining how any financial service can be beneficial for your day-to-day errands, as well as your company's needs.

Business services
What does a marketing campaign look like nowadays? It’s mostly the use of Meta, Google Ads, TikTok, and LinkedIn. Some may say they prefer Kick or influencer marketing. So, why do so many companies prefer to divide their budget for each activity separately using virtual cards? Fewer payment failures, plus stronger security. A sudden billing spike can trigger automated fraud blocks or a suspended Google Ads account. Not a big deal if you have virtual cards for ad spend. Additionally, your operations on the accounting side improve as well – Amazon spending belongs to the Amazon campaign, Google-related spending to

Business services
Why is this question pretty constant among clients? The truth is, it is usually caused by different issues people face when making transfers: overpaid fees out of nowhere, a payment that got lost and was found a week later, an intermediate cut in a transaction from a bank you never heard of, or an instant transfer that was not as instant as advertised. These are real-life stories, and understanding SWIFT vs. SEPA Instant for business transfers means understanding where those problems appear and why they can be slightly confusing. Our team wants to give you a closer look at how

Business services
Taking your company to the global stage is an incredible milestone. Finding customers in different countries, working with international partners, and entering new regions mean your brand is scaling successfully. But as your customer base expands, your financial operations must evolve too. When businesses first start handling international sales, they focus heavily on how to send money out to suppliers or remote teams. However, as transaction volumes grow, many operational managers realize that the way they collect money matters just as much. Managing global payments for business requires a system that is fast, transparent, and completely organized. Unfortunately, many standard

Business services
Running a digital agency is an exciting, fast-paced journey. It’s not without its hurdles. Businesses in the industry need to constantly scale their spending when working with Google or Meta Ads. Behind the scenes of these creative wins lies a less glamorous reality: managing financial workflows. As an agency scales, its operations become highly complex. You are juggling multiple clients, managing subscriptions to dozens of software-as-a-service (SaaS) tools, handling remote team expenses, and running high-velocity media campaigns. Unfortunately, while agency marketing strategies have leaped into the future, some finance systems are often stuck in the past. Traditional banking methods simply

Business services
Decades ago, international payments were primarily a concern for large enterprises. In some sense, you could say they were truly international. Today, even a smaller company can have offices in 20 countries, dozens more warehouses, and manufacturing facilities around the world. All of that is an administrative burden, multiple taxes, and far more complexity than there should be. Nowadays, small and mid-sized businesses routinely operate across borders. FXC Intelligence projects SMB cross-border payment volumes will jump 54%, from $13,8 trillion in 2024 to $21,2 trillion in 2032. Yet payment infrastructure doesn’t always keep up with demand. Payment delays, transaction declines,

Business services
There is a saying that currency conversion fees quietly eat into your margin. We are about to disagree: not quietly anymore. FX risk in e-commerce is not a minor inconvenience. Recent currency volatility has already had a measurable impact on businesses. For example, 48% of UK corporates surveyed said they had lost money in 2025 because of large swings in sterling’s value. Another example comes from a personal finance platform. Despite reporting a 15% year-over-year increase in revenue in Q1 2026, the company posted a net loss of $6.7 million. It was primarily driven by non-cash and currency-related adjustments, including

Money and you
Imagine a scenario: you’re trying to pay your rent in Berlin or send money to Europe for a birthday gift. While doing it, you see a screen asking if you want to use the “SWIFT” or “SEPA” option. This is where knowing the difference matters, especially if you want to avoid unnecessary fees. Money transfers in Europe can be a complicated subject. Because, despite the EU’s best efforts, the continent is still a patchwork of different “rails.” The Eurozone uses SEPA, the UK relies on its own Faster Payments system, and everything else is often routed through the global SWIFT

Money and you
The choice between Open Banking and traditional banking has become one of the most important decisions in the modern business world. These approaches have different ways of working that affect your cash flow management and handling of financial data. We’ll take a look at how they differ and everything else you need to know. What is traditional banking? It is the way of opening and operating bank accounts that has been around for centuries. This established financial model has dominated global banking for many years, with relatively few changes until recently. Physical branch model One of the most important aspects

Money and you
Artificial Intelligence (AI) has been introduced into many aspects of our lives, with the finance industry among them. AI in finance can be used in various ways, such as analyzing large amounts of data or automating time-consuming processes. It can also be used to recreate the human-style decision-making process. We’ll look at how financial institutions are now using AI systems to streamline their processes. Find out how AI finance applications are quietly revolutionizing the financial service industry. What is AI in finance? To understand the use of AI in the financial industry, we can look at a few of the