October brought a fresh set of practical guides to help your business grow, improve checkout conversions, and protect your hard-earned money.
From explaining merchant setups for different businesses to moving money across borders with fewer fees, here is a quick look at everything we published on the Genome blog in October.
European payment methods at checkout
When you sell across Europe, relying only on credit and debit cards can hold your sales back. Online shoppers in different countries have unique habits. Many prefer paying through local payment apps or direct bank transfers. Thus, one of the best approaches is to offer customers more than one payment method.
Learning how to use European payment methods at checkout helps you turn more European visitors into paying customers. With Genome’s merchant services, you can easily offer customers instant bank payments (Pay by Bank) for account-to-account transfers, with card payment processing coming soon.
Open an account
in Genome online
How to accept card payments on your website
One of the main challenges you will face when setting up a website is implementing card payments on it. After all, this is the most important part of the customer experience, and it needs to be flawless. Behind every smooth card purchase, payment gateways and merchant accounts work together to approve transactions in seconds. Understanding how this system works helps you avoid technical glitches and keeps your customer data safe.
Our step-by-step guide explains how to accept card payments on your website and can help you out. Genome removes the complexity with quick onboarding, secure merchant accounts, and our hosted payment pages, so you can start taking payments without delay.
Virtual cards for SaaS and ad spend
Managing business expenses across different ad networks and software subscriptions gets messy fast. The biggest issue can come from your teammates using just one card for all work-related subscription services. If that card is compromised or frozen, your marketing campaigns stop, and critical software stops working.
Using virtual cards for SaaS and ad spend keeps your company budget organized and secure. With Genome, you can generate virtual cards in seconds, set strict spending limits for each team or tool, and cancel any card instantly without affecting the rest of your business.
Cards vs. Pay by Bank checkout methods
There’s a reason direct bank payments are becoming popular across European online shopping. Mainly, the speed and convenience. Instead of typing out card numbers, shoppers can pay straight from their mobile banking apps. As a result, it is one of the payment options merchants should look into.
Our comparison of cards vs. Pay by Bank checkout methods explains the pros and cons of each option for your shop. Genome supports the Pay by Bank payment method and is soon to unveil card payment processing, so your customers can choose whichever way they prefer to pay.
Cross-border FX routing and payment rails
Sending money abroad can cost you, as many transfers go through several intermediary banks, accumulating fees. As a result, this can influence your profits.
We explored how smart cross-border FX routing and payment rails help businesses move money faster and cheaper. With Genome, you can send and receive international payments to and from over 160 countries and territories using SWIFT. Keep your supply chain running without unexpected costs.
Merchant account setup for e-commerce
Getting approved for an online merchant account can feel overwhelming if you’re not sure where to even start. It doesn’t help that some financial institutions don’t have all the requirements and documents listed on the website.
Genome is here to make your journey to getting a merchant account easier. Our guide walks you through every step of setting up a successful e-commerce merchant account. Our own merchant onboarding is transparent and happens completely online.
Real-time pay-in notifications for business growth
Checking bank statements by hand to see if a customer paid slows down your business. If you cannot confirm incoming payments immediately, orders sit in limbo, and customers get frustrated. Manual checks also waste valuable staff time.
Automated, real-time pay-in notifications solve this problem completely. Genome provides automated webhooks and alerts the second money lands in your account, so you can ship orders right away and keep your cash flow predictable.
Open an account
in Genome online
Deepfake and AI voice-cloning fraud prevention
The unfortunate downside of technological development is that scammers keep coming up with more sophisticated fraudulent schemes. For instance, they can copy a person’s voice using just a few seconds of recorded audio. Criminals use these cloned voices to impersonate executives on the phone, push employees to make urgent transfers, or trick IT desks into resetting passwords.
In our guide on deepfake and AI voice-cloning fraud, we share the main red flags to listen for and the best ways to confirm unusual requests. Genome adds an extra layer of protection to your funds with mandatory two-factor authentication, biometric logins, and multi-user approval limits.
Multi-currency settlement for online merchants: EUR, USD, and GBP
Selling to international buyers is great for growth, but automatic currency conversions can cost you dearly. Accepting funds in more than one currency can help you avoid some conversion rates.
Setting up multi-currency settlement for online merchants in major currencies like EUR, USD, and GBP lets you keep what you earn. Once card payment processing becomes available inside Genome, you will be able to accept card payments in EUR, USD, and GBP, allowing for better and more cost-efficient funds management.
Did you miss Genome’s previous month in review? Don’t forget to check the September updates! It covers PCI DSS and the security tools you need to use, the difference between hosted and self-hosted payment pages, and practical tools to manage your business finances smoothly.
